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1-7 of 7
Keywords: Computer-mediated communication
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Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (1): 54–90.
Published: 26 July 2023
... Limited 2023 Emerald Publishing Limited Licensed re-use rights only Information technology Human–computer interaction Interactivity Information systems Online metrics Computer-mediated communication Computer-mediated environments IT management Digitalizations Marketing information...
Journal Articles
Journal of Research in Interactive Marketing (2021) 15 (3): 386–400.
Published: 17 June 2021
... Internet marketing Social networking sites Web 2.0 Computer-mediated communication Second, as a result of the first gap, the fundamental W's (who, what, where and why) of different types of content generation are not well-known. Due to the growth of digital platforms, the value creation process...
Journal Articles
Journal of Research in Interactive Marketing (2021) 15 (1): 104–124.
Published: 11 February 2021
... and relationships (Schank, 1990); this can result in strong emotional experiences and personal identification with characters in the narrative (Green and Brock, 2000). Online marketing Marketing communication Quantitative research Computer-mediated communication Consumer behavior Qualitative research...
Journal Articles
Journal of Research in Interactive Marketing (2020) 14 (4): 431–459.
Published: 03 November 2020
... of inspiration that delineates two components including: Cultural orientation Customer engagement behaviors Customer inspiration Purchase intention Social-media contents Online advertising Advertising Marketing communication Computer-mediated communication Consumer psychology Relative...
Journal Articles
Stela Cristina Hott Corrêa, João Luiz Soares, Juliana Maria Magalhães Christino, Marlusa de Sevilha Gosling, Carlos Alberto Gonçalves
Journal of Research in Interactive Marketing (2020) 14 (2): 173–194.
Published: 16 May 2020
... 2020 Emerald Publishing Limited Licensed re-use rights only Mobile marketing Online marketing Social media marketing Internet advertising Online advertising Online consumer behaviour Marketing communication Interactivity Computer-mediated communication YouTube Virtual marketing...
Journal Articles
Journal of Research in Interactive Marketing (2018) 12 (1): 105–124.
Published: 23 January 2018
... Publishing Limited Licensed re-use rights only Web 2.0 Segmentation Social networking sites Word-of-mouth marketing Computer-mediated communication Most research studies trying to study the antecedents of WOM consider the whole sample as having a unique behavior. Nevertheless, human behavior...
Journal Articles
Journal of Research in Interactive Marketing (2014) 8 (1): 56–78.
Published: 04 March 2014
... and messages are shared in order to gain support. © Emerald Group Publishing Limited 2014 Facebook Structural equation modeling Social networking sites Computer-mediated communication Younger internet users With 20% unemployment (40% among the youth) and the looming possibility...
