...-mediated environments Artificial intelligence (AI), once confined to the realm of science fiction, is being rapidly adopted across all areas of interactive marketing, revolutionizing the way brands identify, connect with, and cultivate consumer relationships (Peltier, Dahl and Schibrowsky, 2024...

... Limited 2023 Emerald Publishing Limited Licensed re-use rights only Information technology Human–computer interaction Interactivity Information systems Online metrics Computer-mediated communication Computer-mediated environments IT management Digitalizations Marketing information...

... Computer-mediated environments Digitalizations Digital transformation is revolutionizing service ecosystems (Kucharska, 2019 ; Dahl et al., 2020 ; Dahl et al., 2018b), changing how services are created, delivered and evaluated (Hilken et al., 2018 ; Peltier et al...

... © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Social media marketing Qualitative research Consumer behavior internet Social networking sites Computer-mediated environments In addition, previous research on social media influencers has...

... Computer-mediated environments Recent industry figures show that 90 per cent of companies use brand communities (BCs) on multiple social media (SM) platforms to gain business value (Culnan et al., 2010 ; Internet Retailer Magazine, 2016). Many retail brands strive to engage...

.... The paper concludes with contributions, limitation and future research directions. E-commerce Computer mediated communication Consumer behavior internet Customer experience Computer-mediated environments Consumer shopping Some of the influential theories of consumer behavior include...

... 2016 13 03 2017 10 04 2017 12 04 2017 12 04 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Online shopping Channels Computer-mediated environments C2C interaction Value Social anxiety Online interaction...