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Keywords: Consumer experience
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Journal Articles
Beyond static images: how interactivity, vividness and realism shape consumer responses toward 3D fashion lookbooks
Available to Purchase
Journal of Research in Interactive Marketing (2026) 20 (4): 593–608.
Published: 09 September 2025
... 07 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only 3D fashion lookbooks Consumer experience S-O-R Realism Interactivity Vividness Attitude Behavioral intention In the digital era, technological advancements...
Journal Articles
How can autonomy improve consumer experience when interacting with smart products?
Available to Purchase
Journal of Research in Interactive Marketing (2023) 17 (1): 19–37.
Published: 03 December 2021
...Laura Lucia-Palacios; Raúl Pérez-López Purpose This paper analyzes the direct and indirect effects of the autonomy of smart home speakers on consumer experience, weighing its benefits and costs in the following areas: usefulness, interactivity, coolness, service failure severity and intrusiveness...
Journal Articles
How interactivity and vividness influence consumer virtual reality shopping experience: the mediating role of telepresence
Available to Purchase
Journal of Research in Interactive Marketing (2021) 15 (3): 502–525.
Published: 22 June 2021
... Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Virtual reality Perceived usefulness Perceived enjoyment Behavioral intention Telepresence Consumer experience Ministry of Education of the Republic of Korea NRF-2016S1A5A2A03927809...
