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1-5 of 5
Keywords: Consumer loyalty
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Journal Articles
Journal of Research in Interactive Marketing (2021) 15 (3): 361–385.
Published: 19 June 2021
...., 2012). 25 11 2019 15 07 2020 29 12 2020 23 03 2021 23 03 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Social media marketing Brand management Virtual communities Consumer loyalty Social media Online brand...
Journal Articles
Journal of Research in Interactive Marketing (2020) 14 (2): 239–268.
Published: 04 June 2020
... Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Internet marketing Social media marketing Online branding Branding Consumer loyalty Marketing psychology Consumer-based brand equity The growth of digital marketing platforms and user dynamics...
Journal Articles
Journal of Research in Interactive Marketing (2017) 11 (3): 246–267.
Published: 14 August 2017
... © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Electronic commerce Consumer loyalty Hedonism Consumer behaviour internet E-satisfaction Website service quality E-loyalty Globally, the internet user base has increased from 2.92 billion...
Journal Articles
Journal of Research in Interactive Marketing (2016) 10 (4): 268–287.
Published: 10 October 2016
... 2016 04 08 2016 07 08 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Social media marketing Marketing communications Brand management Measurement Consumer loyalty Online branding Schultz and Peltier (2013...
Journal Articles
Building customer equity through trust in social networking sites: A perspective from Thai consumers
Journal of Research in Interactive Marketing (2015) 9 (2): 148–166.
Published: 08 June 2015
... Kananukul can be contacted at: iamchwn@gmail.com © Emerald Group Publishing Limited 2015 Social media marketing Social networking sites Brand equity Consumer behavior Relationship marketing Consumer loyalty The popularity of social networking sites, or SNSs (i.e. Facebook, Twitter...
