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Decoding the algorithmic black box: how post-hoc explanations shape consumer receptivity toward personalized recommendations of branded content

Journal of Research in Interactive Marketing 1–20.

https://doi.org/10.1108/JRIM-12-2025-0800

Published: 30 June 2026

...Luo Jiang; Chenya Ma; Yushi Jiang Purpose This research examines how post-hoc explanations in the algorithm-driven personalization process influence consumer receptivity, defined as consumers’ willingness to allow a brand to use personal information for personalized recommendations. Drawing...

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