...Ai-Zhong He; Yu Zhang Purpose Various consumer-facing artificial intelligence (AI) applications are used to interact with consumers at all purchase stages, and related research has sharply increased. This study aims to synthesize the literature related to consumer–AI interaction using the customer...

...Vinita Bhatia Purpose This paper aims to investigate the motivating and dissuading factors, which develop consumers’ attitude towards permission based marketing. Design/methodology/approach A conceptual model is proposed and validated by following the various studies on mobile and email...

...Yam B. Limbu; Marco Wolf; Dale L. Lunsford Purpose This paper aims to examine the effects of consumers' perceptions concerning the ethics of online retailers on web site satisfaction and loyalty. Design/methodology/approach An online survey instrument was administered to a sample of 220...

...S. Umit Kucuk Purpose Although consumer sophistication and empowerment is on the rise as a result of the digital revolution, there is insufficient academic exploration with the aim of understanding how this empowerment functions on the internet. Therefore, the purpose of this paper is to fill...