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Keywords: Content attributes
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Journal Articles
Journal of Research in Interactive Marketing 1–25.
Published: 19 September 2025
...Bo Wang; Tat-Huei Cham; Ian Phau Purpose Drawing from the Stimulus–Organism–Response (SOR) model and relationship quality theory, this study investigates how social media influencers’ persona and content attributes affect relationship quality with followers, leading to recommendation and purchase...
