... customers rely on touchpoints in ways that differ from more price sensitive shoppers (Salvietti et al., 2025). Channel management Customer analytics Customer experience Information technology Multi-channel measurement Customer loyalty To address these gaps, we propose...

... journeys were excluded from the available customer journeys data sets in the first step: 27 01 2019 07 08 2019 28 01 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Online consumer behaviour Marketing research Customer...

... Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Online marketing Online advertising E-commerce Customer analytics Customer data management Marketing information systems Retailing Virtual communities Analytics Marketing psychology Online retailing...

... intelligence Customer analytics Customer data management Data mining The term marketing big data analytics (BDA) refers to the technologies and statistical techniques whereby marketers analyze large amounts of data to make useful inferences about customers and competitors. It is evident...

... strategical objectives. René Michel can be contacted at: rene.michel@web.de 28 10 2015 25 01 2016 20 03 2016 22 05 2016 27 05 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Data mining Customer analytics Direct...

... as a result of the campaign he was in – is not available on the customer level. Tobias von Martens can be contacted at: tobias.vonmartens@altran.com © Emerald Group Publishing Limited 2013 Data mining Customer analytics Direct marketing Marketing analysts usually use scores...