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1-4 of 4
Keywords: Customer services quality
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Journal Articles
Journal of Research in Interactive Marketing (2011) 5 (2-3): 203–225.
Published: 07 June 2011
... questions: RQ1. What are the determinant dimensions of e‐SQ in the Indian context? Rajat Gera can be contacted at: Geraim32@rediffmail.com © Emerald Group Publishing Limited 2011 India Consumer behavior Web sites Customer services quality E‐service quality E‐satisfaction...
Journal Articles
Journal of Research in Interactive Marketing (2010) 4 (3): 257–275.
Published: 20 August 2010
... US and Korean consumers. Jung‐Hwan Kim can be contacted at: jhkim@mailbox.sc.edu © Emerald Group Publishing Limited 2010 Electronic commerce Customer services quality Customer satisfaction Customer loyalty Korea United States of America The self‐administered questionnaire...
Journal Articles
Journal of Research in Interactive Marketing (2010) 4 (3): 214–240.
Published: 20 August 2010
... (Dayal et al., 2000). Other recommendations to help brand recognition include corporate web site design, content, navigation, graphic design and functionality (Johnson and Griffith, 2002). Brand equity Marketing Electronic commerce Customer services quality Notwithstanding...
Journal Articles
Direct Marketing: An International Journal (2008) 2 (4): 221–238.
Published: 17 October 2008
... to the profitability and success of franchisees (Porter and Renforth, 1978 ; Kauffmann and Lafontaine, 1994 ; Michael, 1999). Ian Phau can be contacted at: ian.phau@cbs.curtin.edu.au © Emerald Group Publishing Limited 2008 Franchising Customer services quality Australia Franchising...
