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Journal Articles
Customer typology: 3D virtual world
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Journal of Research in Interactive Marketing (2011) 5 (1): 29–49.
Published: 29 March 2011
...Adesegun Oyedele; Michael S. Minor Purpose The goal of this paper is to develop a customer typology for 3D virtual world by grouping similar Second Life (SL) virtual world users into homogeneous groups. Design/methodology/approach The research method entails the empirical analysis of 176...
