... path analysis, the study examines the relationships among multiple perceived information value dimensions, attitudes toward online reviews, and intentions to use them in purchase-related decision-making across the two age groups. Findings Results reveal that attitudes and usage intention towards...

... providers in designing their marketing plans using key attributes and consumer perceptions. Originality/value This is a rare study of downloading behaviour in the UK using a mixed population sample which is not dominated by students. Findings question the weight of price in decision making. © Emerald...

.... Design/methodology/approach A brief overview of the marketing channels is presented and the descriptive case study method was used to present the main company information. Findings The paper describes the decision‐making process that was used to define how basic services like breaking bulks, product...

... validate and operationalized this framework. Direct marketing Entrepreneurs Decision making Risk management Uncertainty management © Emerald Group Publishing Limited 2007 Entrepreneurship is an attitude, a way of thinking, and behaving. It is a state of mind; an artful, insightful...