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Keywords: Ducoffe's Advertising Value
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Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (3): 164–179.
Published: 17 August 2012
... Entertainment Informativeness Irritation Social networking sites Ad value Ducoffe's Advertising Value Media proliferation has profoundly affected the way advertising messages are delivered and received. Because the cost of delivering a mass audience has become prohibitive, advertisers are moving...
