Keywords: Electronic media
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Journal Articles
Journal of Research in Interactive Marketing (2010) 4 (1): 6–29.
Published: 26 March 2010
... (Rheingold, 1993). These communities are flexible, and may be based on a wide range of cultural interests and social affiliations. SooKyoung Ahn can be contacted at: soo‐kyoung.ahn@unt.edu © Emerald Group Publishing Limited 2010 Internet Electronic media Consumer behaviour United States...
Journal Articles
Journal of Research in Interactive Marketing (2010) 4 (1): 59–73.
Published: 26 March 2010
... of participation. A report by McCann Ericson (2009) highlights that marketing professionals should consider how best to use social media. Sarah Quinton can be contacted at: sequinton@brookes.ac.uk © Emerald Group Publishing Limited 2010 Social networks Communication Electronic media Consumer...

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