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Keywords: Experimental marketing
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Journal Articles
Journal of Research in Interactive Marketing (2015) 9 (2): 129–147.
Published: 08 June 2015
... and consumers (Brakus et al., 2009 ; Morrison and Crane, 2007). © Emerald Group Publishing Limited 2015 Branding Experimental marketing Multi-channel measurement P1. Sensory (P1a), affective (P1b), and cognitive (P1c) brand experience relate to relational brand...
