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Keywords: Fashion
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Journal Articles
Online product presentation: the effect of product coordination and a model's face
Available to Purchase
Journal of Research in Interactive Marketing (2012) 6 (1): 59–72.
Published: 23 March 2012
... Limited 2012 Consumer behaviour Web sites Clothing Fashion Advertising Product presentation Online shopping E‐retailing continues to gain popularity among the general public in the USA. According to Forrester Research, more than two out of three online users purchased something...
