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Keywords: Impulsive buying
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Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (6): 1034–1058.
Published: 19 December 2023
... and parasocial relationships on impulsive buying in livestreaming commerce. Design/methodology/approach A survey with 368 livestreaming commerce users was analyzed using the symmetric-thinking approach – partial least squares structural equation modeling (PLS-SEM) and asymmetric thinking approach – fuzzy set...
Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (3): 506–527.
Published: 18 December 2023
... that adopts an elaboration likelihood model and attachment theory to ascertain the effects of SMIs, live content marketing and their congruency on impulsive buying (IB). Design/methodology/approach Through collecting cross-sectional data from 608 valid replies, this study adopts an integrated method...
Journal Articles
To pay or not to pay: understanding mobile game app users' unwillingness to pay for in-app purchases
Journal of Research in Interactive Marketing (2022) 16 (4): 633–647.
Published: 09 November 2021
... to explain IAP behavior. Chan et al. (2017) summarized the many theories and models that explain online impulse buying. After careful reflection on our identified themes, this study chose Mowen's (2000) hierarchical traits model from Chan's list as the framework most suited to integrating...
Includes: Supplementary data
