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Journal Articles
Direct Marketing: An International Journal (2009) 3 (2): 88–96.
Published: 05 June 2009
... the costs and benefits of the consumption process trade off against each other. Charles F. Hofacker can be contacted at: chofack@cob.fsu.edu © Emerald Group Publishing Limited 2009 Worldwide web Search engines Consumer behaviour Information retrieval In summary, the motivations...
