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Journal Articles

Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior

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Arash H. Zadeh, Maryam Farhang, Mohammadali Zolfagharian, Charles F. Hofacker
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2023) 17 (2): 195–214.
https://doi.org/10.1108/JRIM-10-2020-0209
Published: 10 March 2022
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Journal Articles

Extraversion as a stimulus for user-generated content

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Margherita Pagani, Ronald E. Goldsmith, Charles F. Hofacker
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2013) 7 (4): 242–256.
https://doi.org/10.1108/JRIM-11-2012-0052
Published: 14 October 2013
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Journal Articles

The impact of trial on technology adoption: the case of mobile TV

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Isabella Soscia, Alessandro Arbore, Charles F. Hofacker
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2011) 5 (2-3): 226–238.
https://doi.org/10.1108/17505931111187820
Published: 07 June 2011
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Journal Articles

Consumer web page search, clicking behavior and reaction time

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Charles F. Hofacker, Jamie Murphy
Journal: Journal of Research in Interactive Marketing
Direct Marketing: An International Journal (2009) 3 (2): 88–96.
https://doi.org/10.1108/17505930910964759
Published: 05 June 2009
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Journal Articles

E‐tail constraints and tradeoffs

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Charles F. Hofacker
Journal: Journal of Research in Interactive Marketing
Direct Marketing: An International Journal (2008) 2 (3): 129–143.
https://doi.org/10.1108/17505930810899294
Published: 22 August 2008
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