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Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior

Arash H. Zadeh, Maryam Farhang, Mohammadali Zolfagharian, Charles F. Hofacker

Journal of Research in Interactive Marketing (2023) 17 (2): 195–214.

https://doi.org/10.1108/JRIM-10-2020-0209

Published: 10 March 2022

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