...Ai-Zhong He; Yu Zhang Purpose Various consumer-facing artificial intelligence (AI) applications are used to interact with consumers at all purchase stages, and related research has sharply increased. This study aims to synthesize the literature related to consumer–AI interaction using the customer...

...Veena Chattaraman; Wi‐Suk Kwon; Juan E. Gilbert; Soo In Shim Purpose The purpose of this paper is two‐fold: to investigate virtual agent representational characteristics (modality, interaction style, animation, realism, embodiment, and gender) employed by agent software providers in developing...