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Journal Articles

The use of social media among business-to-business sales professionals in China: How social media helps create and solidify guanxi relationships between sales professionals and customers

Keith E. Niedermeier, Emily Wang, Xiaohan Zhang
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2016) 10 (1): 33–49.
https://doi.org/10.1108/JRIM-08-2015-0054
Published: 14 March 2016
...) . Social media marketing Sales force management International marketing Business-to-business marketing Intercultural marketing © Emerald Group Publishing Limited 2016 Yes, of course […] WeChat is more powerful than traditional telephone and email channels. I add all my business contacts...
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