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Keywords: Irritation
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Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (3): 164–179.
Published: 17 August 2012
... two structural equation models using Amos 18 statistical software. Findings The analysis indicated that Ducoffe's Ad Value model does not provide a good fit for assessing advertising value in social media or television. While Irritation was a factor in assessing Attitude toward...
