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Keywords: Luxury
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Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (4): 549–569.
Published: 21 October 2023
...Hoang Tran Phuoc Mai Le; Jungkun Park; Trang Thi Nguyen; Jeewoo Yun Purpose The study explores different types of anti-luxurians on social media (SM), the characteristics of luxury brands, tendencies to disengage and the opposition to them to propose future directions for luxury marketing...
