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1-3 of 3
Keywords: Market segmentation
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Journal Articles
Viewpoint – a big opportunity for interactive marketing post-COVID-19
Available to Purchase
Journal of Research in Interactive Marketing (2022) 16 (1): 15–21.
Published: 23 August 2021
... on the role of marketing in business pre-COVID-19 and during COVID-19. It will discuss the meaning of the term “interactive marketing” and its efficacy in light of the state of marketing and in particular will focus on the practice of market segmentation to explain why some aspects of interactive marketing...
Journal Articles
Who are the users of mobile coupons? A profile of US consumers
Available to Purchase
Journal of Research in Interactive Marketing (2012) 6 (3): 215–232.
Published: 17 August 2012
... 2012 United States of America Consumer behaviour Market segmentation Coupons Mobile communications Mobile technology Mobile coupons Adopter category Consumer segments Diffusion of innovation Technology acceptance As the number of smartphone users increases, marketing campaigns...
Journal Articles
Direct Marketing: An International Journal (2008) 2 (3): 186–187.
Published: 22 August 2008
...., Evanston, IL , 2002 . , ISBN: 0‐9704515‐1‐2 © Emerald Group Publishing Limited 2008 --> Database marketing Direct marketing Lifetime value Market segmentation The book, aimed at both marketing students and practitioners, takes the reader through the main stages of developing...
