... sharing. CM’s significance lies in its current use as part of any inherent marketing strategy. Clarifying the capabilities needed will aid in developing CM competencies. This is an area that can benefit from further research. This paper presents an empirical investigation to determine...

... and Swaminathan, 2000). Such organizations generally have high firm value and serve a large base of customers but have low customer satisfaction rates when compared to industry counterparts (Noy, 2010 ; Toften and Hammervoll, 2013). Online consumer behaviour Quantitative research Marketing strategy Brand...

...). Thus, seals and logos are used in marketing strategies because they provide persuasive messages to consumers. Furthermore, the concept of third-party logo policies to generate trust can be understood in light of the ancient, persuasive concepts of logos (logical persuasion) and pathos (emotional...

... the first dependent variable in this study. Therefore, the study addresses the following hypothesis: H1. People exposed to information with pictures will rate eWOM articles significantly higher in message quality than people who are exposed to information without pictures. Marketing...

... Marketing strategy Technology trial Technology adoption Gender E‐service adoption Recent years have seen the introduction of a wide variety of technology‐based innovations. Beginning with hardware, we have seen video game platforms, smart phones, handheld or mounted Global Positioning System...

... of a high‐impact interactive marketing strategy likely to promote (self‐) enchantment and foster loyalty among community members through (self‐) enchantment, particularly via the coproduction of a story, with community members creating the scripts. In recent years, the concept of collective creativity...

... simulation tools for NM plans verification. As far as the authors are aware, this is the first systematic method to propose binary compensation plans. © Emerald Group Publishing Limited 2008 Marketing Marketing strategy Direct selling Profit Network marketing (NM) is a modernized way...

...William Hauser Bob   Stone and Ron   Jacobs . Successful Direct Marketing Methods . McGraw‐Hill , 2007 . © Emerald Group Publishing Limited 2008 --> Direct marketing Marketing communications Marketing strategy With Successful Direct Marketing...