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Keywords: Maximizing mindset theory
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Journal Articles
Revisiting the impact of consumers' need for touch on webrooming intention: the perspective of maximizing mindset theory
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Journal of Research in Interactive Marketing (2024) 18 (4): 688–708.
Published: 06 December 2023
...Jung-Kuei Hsieh; Sushant Kumar Purpose The purpose of this paper addresses the issue of inconsistent findings regarding the impact of consumers' need for touch (NFT) on webrooming behavior. It investigates the moderator of maximization by drawing on maximizing mindset theory. Design/methodology...
