... 31 01 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Channel management Customer analytics Customer experience Information technology Multi-channel measurement Customer loyalty Kanghyun Cho can be contacted...

... marketing Consumer behavior Internet Customer experience Multi-channel measurement Online consumer behaviour Consumer shopping Covid-19 has changed the landscape for households, the workforce and businesses in many ways. Closures and restrictions have impacted how households spend their time...

... research Customer analytics Multi-channel measurement In 2004, a new stage of the Web environment began and the classic solid content of the websites was replaced by a space for sharing and joint content creation (Dinucci, 1999). This development stage, known as Web 2.0, plays an important role...

... traditional cross-channel boundaries (Brynjolfsson et al., 2013). Social media marketing Multi-channel measurement Brand management Web 2.0 Online consumer behavior Integrated marketing communications The rapid expansion of communication technologies has greatly increased...

... 29 11 2014 07 05 2015 09 08 2015 05 11 2015 30 06 2016 07 08 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Online consumer behaviour Multi-channel measurement Decision-making Quantitative research Word...

...; finally, we offer future reach needs in each of these areas. Interactivity Sales force management Information technology Multi-channel measurement International marketing communication Sales and distribution The growth of multi-channel communications has offered new opportunities...

... and consumers (Brakus et al., 2009 ; Morrison and Crane, 2007). © Emerald Group Publishing Limited 2015 Branding Experimental marketing Multi-channel measurement P1. Sensory (P1a), affective (P1b), and cognitive (P1c) brand experience relate to relational brand...