Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Need for touch
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Webrooming and showrooming behaviors: the role of regulatory focus and sensory preferences in omnichannel consumer journeys
Available to Purchase
Journal of Research in Interactive Marketing 1–20.
Published: 21 May 2026
...Ram Mohan Dhara; Jagrook Dawra; Bikramjit Rishi Purpose This study examines the effects of regulatory focus (RF) on webrooming and showrooming (WR/SR) behaviors and their impact on post–purchase satisfaction (PPS), along with the moderating roles of need for touch (NFT) and information processing...
Includes: Supplementary data
Journal Articles
Revisiting the impact of consumers' need for touch on webrooming intention: the perspective of maximizing mindset theory
Available to Purchase
Journal of Research in Interactive Marketing (2024) 18 (4): 688–708.
Published: 06 December 2023
...Jung-Kuei Hsieh; Sushant Kumar Purpose The purpose of this paper addresses the issue of inconsistent findings regarding the impact of consumers' need for touch (NFT) on webrooming behavior. It investigates the moderator of maximization by drawing on maximizing mindset theory. Design/methodology...
