... Limited 2023 Emerald Publishing Limited Licensed re-use rights only Information technology Human–computer interaction Interactivity Information systems Online metrics Computer-mediated communication Computer-mediated environments IT management Digitalizations Marketing information...

.... Fabio Forlani can be contacted at: fabio.forlani@unipg.it 10 11 2018 07 05 2019 10 07 2019 15 07 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Internet marketing Online metrics Web 2.0 Social media marketing...

... Online metrics Innovation and commercialization High-technology marketing Studies have shown that entrepreneurs conduct marketing differently from their established counterparts, particularly given today’s risky and unpredictable business environments. Small firms tend to practice marketing...

... be contacted at: clarketb@jmu.edu 28 07 2016 08 10 2016 26 11 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Internet advertising Search marketing Online metrics Paid search PPC Search engine advertising (SEA) serves...

... consumer behavior Online metrics Over the past 20 years, the intersection of consumer behavior and interactive marketing has received a steady stream of conceptual and empirical attention (Darley et al., 2010 ; Limbu et al., 2012). In their review of the marketing literature...