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Keywords: Online operations
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Journal Articles
Online communities serving the consumer/producer: observations from the study of a fantasy world
Available to Purchase
Direct Marketing: An International Journal (2008) 2 (4): 199–220.
Published: 17 October 2008
... refer to consumption as: Internet Consumer behaviour Online operations Imagination Communities 1. experience; 2. integration; 3. play; and 4. categorization. The metaphor of consumption as experience refers to consumers as interpreters, evaluators, or appreciators...
Journal Articles
E‐tail constraints and tradeoffs
Available to Purchase
Direct Marketing: An International Journal (2008) 2 (3): 129–143.
Published: 22 August 2008
... variety to the client. The Amazon ad suggests that management was no longer forced to compromise on customer satisfaction. Without such constraints, anything seemed possible – the sky was the limit. © Emerald Group Publishing Limited 2008 Retailing Online operations Electronic commerce...
