... interaction Customer loyalty Returns satisfaction Online retailing The e-commerce market has grown significantly in recent years. In 2023, e-commerce made up 19.4% of global retail sales and 27.6% of retail sales in China. In a competitive market with a strong consumer culture, e-retailers reduce...

... complexity. Thus, it was predicted that, in an online shopping context, an inverted-U shaped relationship results between the overall visual complexity of a webpage and responses toward that webpage. Online advertising Online consumer behavior Banner ads Online retailing Visual merchandising...

... Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Online consumer behaviour Retail communication Consumer psychology Online retailing National Office for Philosophy and Social Sciences (CN) 19BGL103 The development of online retail...

... Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Online marketing Online advertising E-commerce Customer analytics Customer data management Marketing information systems Retailing Virtual communities Analytics Marketing psychology Online retailing...

... intention during VDR media usage. Previous research suggests a direct relationship between shopping enjoyment, economic motivation, apparel shopping self-confidence, informativeness, irritation and buying intention. Results of this research suggest that online retailers should consider the different...

... personal trait, the tendencies to act on buying impulses may be more context-specific. Consumer behaviour internet Online consumer behaviour Consumer behaviour Online retailing Buyer behaviour Consumers’ impulse buying is an important source of revenue for retailers. In fact, studies have...

... and instrumental NFT. Originality/value This research shows how the inherent inability of e-commerce to meet consumers’ NFT stymies consumers’ e-commerce acceptance and affects their loyalty toward online retailers and examines strategies that e-commerce sites can use to compensate for this need. how...

... trust in the benevolence of the online retailer. Trust ability emerges as a salient factor mediating the relationship between agent persona and patronage intentions. Originality/value – This work is the first to identify the value of human visual embodiment for older users’ online shopping...