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Keywords: PLS-SEM-ANN-fsQCA
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Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (3): 506–527.
Published: 18 December 2023
... Limited 2023 Emerald Publishing Limited Licensed re-use rights only Social media influencer Live content Elaboration likelihood model Attachment theory PLS-SEM-ANN-fsQCA Impulsive buying Live streaming commerce has achieved remarkable growth, evolving from a niche industry...
