...Gheorghe-Ilie Fârte; Daniel Rareș Obadă; Alexandra-Niculina Gherguț-Babii; Dan-Cristian Dabija Purpose This research explores the impact of trust in online information, parasocial interaction, online flow experience, sharing fake news and corporate credibility on companies’ resilience to negative...

... social cues can generate mental imagery through interactivity, vividness and parasocial interactions, thus increasing the consumer's likelihood of adopting VR tourism. It was also found that imagination moderates mental imagery and adoption intention. When the consumer's imagination is stronger...

... on purchase intention. Drawing on parasocial interaction theory and flow theory, this study examines the influence of streamers' interaction orientation on viewers' immersion and parasocial interactions, and its effect on viewers' purchase intentions. The moderating effect of streamers' expertise...

...Wan-Hsiu Sunny Tsai; Yu Liu; Ching-Hua Chuan Purpose This study presents one of the earliest empirical investigations on how brand chatbots' anthropomorphic design and social presence communication strategies may improve consumer evaluation outcomes via the mediators of parasocial interaction...

...Tser Yieth Chen; Tsai Lien Yeh; Fang Yu Lee Purpose This study aims to investigate the relationship between Internet celebrity characteristics and the follower's impulse purchase behavior in YouTuber. Attachment and parasocial interaction are mediating variables concerning the impact of Internet...

... process of smart speakers. Design/methodology/approach A field survey of 391 smart speaker users were obtained. Partial least squares structural equation modeling was used to analyze the data. Findings Media richness (social cues) and parasocial interactions (social role) are key determinants...