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Keywords: Perceived professional competence
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Journal Articles
Journal of Research in Interactive Marketing (2026) 20 (2): 215–231.
Published: 30 May 2025
... propose the following hypothesis: H1. The language style of certainty in SMIs-generated content positively affect consumers’ purchase behavior. H2. Perceived professional competence mediates the effect of the language style of certainty on consumers’ purchase behavior...
Includes: Supplementary data
