.... Findings CVSAs featuring multi-modal (vs uni-modal) responses and a warm (vs competent) aesthetic evoke significantly higher recommendation adoption intention. Perceived value – comprising both functional value and affective value – mediates these effects. Moreover, consumers' near field communication...

...Zhucheng Shao Purpose This study aims to explore how social status recognition, perceived value and immersive enjoyment drive attachment to influencers and endorsements, thus triggering consumers’ hedonic buying towards influencer endorsements in social media. Design/methodology/approach...

... factor analysis. The uni‐dimensional model of e‐SQ, consisting of web site attributes of ease of access, flexibility, and reliability, is then tested by structural equation modelling using AMOS 4.0 for its linkages with e‐satisfaction (e‐SAT), perceived value, and e‐loyalty‐linked behavioral intentions...