... marketing landscape. Social media marketing Advertising Business ethics Interactivity Personalization Virtual agents Marketing ethics Information technology Privacy Intellectual property Human–computer interaction Computer-mediated environments Artificial intelligence (AI), once...

.... Specific focus is on SM privacy, misinformation, mental health and misbehavior. Netnography research utilizes an ethnographic approach for observing social activities and interactions between multiple actors on SM and platforms (Anderski et al., 2023). Netnography takes a cultural approach...

...Kristen L. Walker; George R. Milne Purpose The authors argue that privacy is integral to the well-being of consumers and an essential component in not only corporate social responsibility (CSR) but what they term uniquely as social media responsibility (SMR). A conceptual framework is proposed...

...Miriam Alzate; Marta Arce Urriza; Monica Cortiñas Purpose This study aims to understand the extent of privacy concerns regarding voice-activated personal assistants (VAPAs) on Twitter. It investigates three key areas: (1) the effect of privacy-related press coverage on public sentiment...

...Marta Yuan-Chen Lin; Ben-Roy Do; Tessa Tien Nguyen; Julian Ming-Sung Cheng Purpose This research attempts to evaluate the effects of personal innovativeness and the perceived value of disclosure on the hierarchical nature of privacy concerns under the contingency of self-control when using...

...Jason A. Gabisch; George R. Milne Purpose Rewards and safety cues are frequently used by online marketers to enhance privacy attitudes and to encourage self‐disclosure of personal information. The purpose of this paper is to study the relative effectiveness of these influence strategies and test...

... examines the consumer's level of technological savvy, experience with online shopping, level of confidence that online activities are not monitored, worry about other parties obtaining credit card information, comfort providing personal information online, and concern for online privacy when predicting...

...Jennifer A. Pope; Aaron M. Lowen Purpose Increasing availability of data obtained via the internet and the proliferation of direct mail advertising provides tremendous opportunities for marketers to reach their customers. However, increased risks to the personal privacy of consumers, and attention...

...A. Zorotheos; E. Kafeza Purpose The purpose of this paper is to examine whether the internet users' privacy concerns (concerns for information privacy, CFIP) and perceived privacy control (PPC) affect their willingness to use internet web places in order to transact. A theoretical model...