Skip to Main Content
Lauren Drury
Close
Save search
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Where’s the interactive marketing in the interactive marketing literature? A state-of-the-art review and research agenda

Available to Purchase
James W. Peltier, Andrew J. Dahl, Lauren Drury, Tracy Khan, Cheng Wang
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2026) 20 (3): 397–439.
https://doi.org/10.1108/JRIM-03-2025-0135
Published: 24 July 2025
View article titled, Where’s the interactive marketing in the interactive marketing literature? A state-of-the-art review and research agenda
Open the PDF for Where’s the interactive marketing in the interactive marketing literature? A state-of-the-art review and research agenda in another window
Add to Citation Manager for Where’s the interactive marketing in the interactive marketing literature? A state-of-the-art review and research agenda
Journal Articles

Cutting-edge research in social media and interactive marketing: a review and research agenda

Available to Purchase
James W Peltier, Andrew J Dahl, Lauren Drury, Tracy Khan
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2024) 18 (5): 900–944.
https://doi.org/10.1108/JRIM-02-2024-0074
Published: 30 May 2024
View article titled, Cutting-edge research in social media and interactive marketing: a review and research agenda
Open the PDF for Cutting-edge research in social media and interactive marketing: a review and research agenda in another window
Add to Citation Manager for Cutting-edge research in social media and interactive marketing: a review and research agenda
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal