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Where’s the interactive marketing in the interactive marketing literature? A state-of-the-art review and research agenda

James W. Peltier, Andrew J. Dahl, Lauren Drury, Tracy Khan, Cheng Wang

Journal of Research in Interactive Marketing (2026) 20 (3): 397–439.

https://doi.org/10.1108/JRIM-03-2025-0135

Published: 24 July 2025

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