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Keywords: Product fit uncertainty
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Journal Articles
Revisiting the impact of consumers' need for touch on webrooming intention: the perspective of maximizing mindset theory
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Journal of Research in Interactive Marketing (2024) 18 (4): 688–708.
Published: 06 December 2023
..., the interaction effect of instrumental NFT and maximization influences webrooming intention indirectly via product fit uncertainty. Originality/value The study draws on maximizing mindset theory to show that consumers' autotelic NFT and instrumental NFT drive their webrooming intentions depending...
