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Keywords: Product presentation
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Journal Articles
Online product presentation: the effect of product coordination and a model's face
Available to Purchase
Journal of Research in Interactive Marketing (2012) 6 (1): 59–72.
Published: 23 March 2012
... was a 2 (product presentation: coordinated vs uncoordinated) × 2 (model's face: present vs absent) between‐subjects design. A convenience sample of 243 college students participated in a web experiment. Findings The results suggest that complementary apparel items should be coordinated together (e.g...
