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Keywords: Product testing
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Journal Articles
The impact of trial on technology adoption: the case of mobile TV
Available to Purchase
Journal of Research in Interactive Marketing (2011) 5 (2-3): 226–238.
Published: 07 June 2011
... for females. Thus, a relationship between trial, perceived ease of use and intention is hypothesized such that: H3. Perceived ease of use mediates the relationship between product trial and intention to adopt the new technology. Consumer behaviour Mobile technology Product testing...
