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Keywords: Retailers
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Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (2): 133–154.
Published: 01 June 2012
...Yam B. Limbu; Marco Wolf; Dale Lunsford Purpose The purpose of this study is to examine the effects of consumers' perception of online retailers' ethical behavior on consumer purchase and revisit intentions. Design/methodology/approach A sample of 259 online shoppers was employed to test...
