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Keywords: SNS attitude
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Journal Articles
Journal of Research in Interactive Marketing (2023) 17 (2): 215–231.
Published: 30 March 2022
... to test the effects of ad-content relevance of native ads varying by users' pre-existing social networking site (SNS) attitude. Design/methodology/approach Two experiments were conducted with native ads relevant and irrelevant to the surrounding media content with SNS attitude as a measured moderator...
