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Keywords: Sentiment analysis
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Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (7): 1096–1124.
Published: 28 January 2025
...Christian Graham; Rusty Stough Purpose This study investigated consumer perceptions of AI chatbots focusing on sentiment analysis across Twitter (X) and Reddit during ChatGPT3 through ChatGPT4 launches. It identifies user sentiments: positive, negative, or neutral and explores their impact...
Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (5): 900–944.
Published: 30 May 2024
... et al., 2022). Based on our review, we examine nascent research along five dimensions: scale development, big data, text analysis and netnography, sentiment analysis and biometrics. Each of these categories had (1) a sufficient number of articles published over the last three...
Journal Articles
Journal of Research in Interactive Marketing (2021) 15 (3): 401–418.
Published: 18 June 2021
...Gowhar Rasool; Anjali Pathania Purpose One of the major challenges within the airline industry is to keep pace with the changing customer perception toward their service quality. This paper aims to demonstrate how sentiment analysis of user-generated big data can be used to research airline...
