Keywords: Sentiment analysis
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Journal Articles
Journal Articles
Journal of Research in Interactive Marketing (2021) 15 (3): 401–418.
Published: 18 June 2021
...Gowhar Rasool; Anjali Pathania Purpose One of the major challenges within the airline industry is to keep pace with the changing customer perception toward their service quality. This paper aims to demonstrate how sentiment analysis of user-generated big data can be used to research airline...

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