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Keywords: Sharing intention
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Journal Articles
Does the verified badge of social media matter? The perspective of trust transfer theory
Available to Purchase
Journal of Research in Interactive Marketing (2024) 18 (6): 1017–1033.
Published: 13 December 2023
... freelance recruiting website in all three experiments. Findings The results show that a verified badge can sequentially influence consumer trust, attitude and sharing intentions. Furthermore, the impact of the verified badge on trust is more pronounced among micro-influencers as opposed to macro...
