...Rania B. Mostafa Purpose This paper fulfills a prominent need to examine some overlooked predictors of consumer engagement in an online setting. This study aims to explore whether and how consumer e-empowerment mediates the influence of social capital (bonding and bridging) on consumer engagement...

... the measurement scale of social capital proposed by Williams. Design/methodology/approach Drawing on a quantitative approach, a survey was undertaken among a sample of 274 individuals to empirically test a proposed measurement scale of social capital within OSN. In order to test this scale, a confirmatory...