Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Strategic marketing
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Journal of Research in Interactive Marketing (2017) 11 (4): 380–397.
Published: 10 September 2017
... Strategic marketing A growing number of internet users, commercial corporations and sellers offer their products and services through e-commerce websites. These transactional websites are typically highly Quality of Service (QoS)-sensitive (Poggi et al., 2011), and customers expect...
Journal Articles
Journal of Research in Interactive Marketing (2014) 8 (3): 169–202.
Published: 11 August 2014
... of articles jumps to 434, a yearly average of 109 articles. Online marketing Strategic marketing Social networks Online advertising Online consumer behavior Online metrics Over the past 20 years, the intersection of consumer behavior and interactive marketing has received a steady stream...
