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Keywords: Students
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Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (3): 164–179.
Published: 17 August 2012
...Steve Dix; Graham Ferguson; Kelty Logan; Laura F. Bright; Harsha Gangadharbatla Purpose The purpose of this paper is to compare female students' perceptions of the value of advertising on social network sites (SNSs) to their perceptions of the value of television advertising. Design/methodology...
Journal Articles
Direct Marketing: An International Journal (2008) 2 (2): 97–110.
Published: 04 June 2008
...Norazah Mohd Suki; T. Ramayah; Norbayah Mohd Suki Purpose The purpose of this paper is to examine the relationship between perceived ease of use, cognitive absorption (CA), perceived usefulness (PU) and fashion involvement (FI) with students' buying intentions. Design/methodology/approach...
