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Keywords: Technology adoption
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Journal Articles
The impact of trial on technology adoption: the case of mobile TV
Available to Purchase
Journal of Research in Interactive Marketing (2011) 5 (2-3): 226–238.
Published: 07 June 2011
... Marketing strategy Technology trial Technology adoption Gender E‐service adoption Recent years have seen the introduction of a wide variety of technology‐based innovations. Beginning with hardware, we have seen video game platforms, smart phones, handheld or mounted Global Positioning System...
