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Keywords: Television
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Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (3): 164–179.
Published: 17 August 2012
...Steve Dix; Graham Ferguson; Kelty Logan; Laura F. Bright; Harsha Gangadharbatla Purpose The purpose of this paper is to compare female students' perceptions of the value of advertising on social network sites (SNSs) to their perceptions of the value of television advertising. Design/methodology...
Journal Articles
Direct Marketing: An International Journal (2008) 2 (1): 5–19.
Published: 28 March 2008
...Carla Ruiz Mafé; Silvia Sanz Blas Purpose To analyse key drivers of television dependency and its impact on teleshopping adoption. Design/methodology/approach The applicability of the media dependency scale is tested in the Spanish market. The impact of demographics, television exposure...
